Your Vision
Our Strategy
Unstoppable
Impact
We Don’t Follow Trends. We Set Them
Why DLK GROUPS? Because Ordinary Isn’t in Our Vocabulary
At DLK GROUPS, we don’t believe in one-size-fits-all. We craft powerful, personalized strategies tailored to your brand’s unique voice and vision. Backed by years of experience with global names, we fuse elite marketing insight with a boutique approach—ensuring your message cuts through the noise and leaves a lasting impact.
We respect your time, budget, and ambition—delivering only what works, no shortcuts, no generic templates.
Just bold strategies, measurable growth, and the kind of attention that builds empires.
360° BRAND BUILDING

We create immersive brand ecosystems that combine digital, traditional, and experiential marketing. From strategy to execution, your brand will be seen, remembered, and desired across every platform and customer touchpoint.

ELITE PR & INFLUENCER NETWORK
With access to a powerful base of handpicked influencers, celebrities, and media channels, we don’t just promote — we make your brand unmissable. Whether you're launching a product or going global, we generate real buzz where it matters.
CROSS-CULTURAL COMMUNICATION EXPERTISE

Our roots span the Arab, Slavic, and European markets. We provide native-level communication in Arabic, English, and Russian, ensuring your message resonates authentically and powerfully across cultures.

BESPOKE EVENTS & ICONIC PAGEANTS
From world-class beauty contests to luxury private events, we design, manage, and deliver unforgettable experiences tailored to your brand’s goals and identity. No templates — just bold concepts and flawless execution.
GLOBAL MEDIA & COVERAGE ACCESS
We help you shine on the world stage. Our team handles international event placements, magazine covers, celebrity collaborations, and global visibility to elevate your image and amplify your influence.
STRATEGIC GROWTH PARTNER
We’re not just a service provider — we’re your long-term growth ally. From market entry and rebranding to securing strategic partnerships and funding support, we guide your journey with precision, passion, and purpose.
At DLK GROUPS, we don’t just understand the region — we are shaping its narrative. Our team combines global expertise with local insight to craft powerful, ROI-driven campaigns that speak directly to the UAE’s diverse, sophisticated audience. Whether you’re launching a brand, scaling your presence, or making a bold market entrance, we ensure your journey is strategic, seamless, and impactful — always respecting your time, budget, and ambition.
But we don’t stop at strategy.
We deliver luxury event production, world-class beauty pageants, and exclusive media placements — including international magazine covers, celebrity collaborations, and global event representation. With access to a powerful network of influencers, media platforms, and cultural icons, we don’t just help you get noticed — we position you at the center of attention.
DLK GROUPS isn’t just a service. It’s a movement.
A force behind those who dare to lead, inspire, and dominate.
With us, you don’t compete — you set the standard.
SERVICES
PR
  • Brand and personal image development
  • Media and press relations
  • International PR campaigns
  • Interview coordination, publications, and media placements
DIGITAL
  • Naming, logo, and visual identity creation
  • Full brand packaging: from concept to visuals
  • Targeted ads and performance marketing
  • Creative content: photos, videos, reels, stories
EVENTS
  • Premium event production from concept to execution
  • Beauty pageants, gala dinners, private VIP events
  • Corporate and themed experiences
  • V.I.P.& Guest list management and protocol support
BRANDING
  • Brand Identity Design
  • Graphic Design
  • Advertising Campaigns
  • Rebranding
TALANTS
  • Database of influencers, models, and speakers
  • Talent casting for campaigns and brand partnerships
  • Representation at international events
  • Personal branding and media development
PROJECT
  • Development and execution of image-building campaigns
  • Cultural and social initiatives
  • International collaborations and brand activations
  • Full-cycle project management from idea to result
We deliver bold, full-scale solutions in PR, branding, marketing, and talent — all in one place.
TEAM
  • Diana Gerrard
    CO FOUNDER & CREATIVE DIRECTOR
    Diana Gerrard is the Co-Founder and Creative Director of DLK GROUPS — a visionary behind high-impact marketing strategies, luxury events, and global brand activations. With a sharp eye for detail and a passion for empowering talent, she transforms ideas into iconic experiences.
  • Lilia Kirillova
    Co-Founder, Financial Director, PR & Events Lead
    Lilia Kirillova is the Co-Founder, PR & Events Lead, and Financial Director at DLK GROUPS. She combines strategic thinking with impeccable event execution, managing both the creative and financial heartbeat of the company. Known for her precision and professionalism, Lilia ensures every project runs seamlessly — from concept to success.
OUR PARTNERS AND CLIENTS